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  • Ph.D., Marketing & M.A., Statistics, The Wharton School of the University of Pennsylvania
  • B.A., Economics & B.E., Automotive Engineering, Tsinghua University

Research Focus

Honors and Awards

  • Highest Teaching Evaluation at the Bauer College of Business, Spring 2017 (MARK 7371: Pricing Strategy)
  • Bauer G.R.E.A.T. Excellence in Teaching Award, 2016, Best instructor of the program voted by the Woodlands I Global Energy Management Executive MBA class
  • Robinson Fellowship, Bauer College of Business, University of Houston, 2015-
  • Best Paper, American Marketing Association Advanced Research Techniques Forum, 2014
  • Excellence in Reviewing, Journal of Interactive Marketing, 2013
  • Lucile and Leroy Melcher Excellence in Research Award, C. T. Bauer College of Business, 2012
  • Best Paper Award, Journal of Advertising Research, 2008
  • Krannert Distinguished Teacher, Purdue University, Spring 2005, 2007
  • Purdue Center of International Business Education and Research Research Grant, 2006
  • Finalist, Paul E. Green Award, 2005
  • AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003

Currently Teaching