https://orcid.org/0000-0003-1213-8501Education
- Ph.D., Marketing & M.A., Statistics, The Wharton School of the University of Pennsylvania
- B.A., Economics & B.E., Automotive Engineering, Tsinghua University
Research Focus
- Google search
- Conjoint analysis (discrete choice experiments)
- Consumer review and evaluations
- Social influence and social media reactions
- Automotive industry
Honors and Awards
- Highest Teaching Evaluation at the Bauer College of Business, Spring 2017 (MARK 7371: Pricing Strategy)
- Bauer G.R.E.A.T. Excellence in Teaching Award, 2016, Best instructor of the program voted by the Woodlands I Global Energy Management Executive MBA class
- Robinson Fellowship, Bauer College of Business, University of Houston, 2015-
- Best Paper, American Marketing Association Advanced Research Techniques Forum, 2014
- Excellence in Reviewing, Journal of Interactive Marketing, 2013
- Lucile and Leroy Melcher Excellence in Research Award, C. T. Bauer College of Business, 2012
- Best Paper Award, Journal of Advertising Research, 2008
- Krannert Distinguished Teacher, Purdue University, Spring 2005, 2007
- Purdue Center of International Business Education and Research Research Grant, 2006
- Finalist, Paul E. Green Award, 2005
- AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003
Currently Teaching
- Introduction to Marketing Analytics (videos)
- Quantitative Analysis