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Conjoint Analysis

The Conjoint Analysis* is one of the most successful marketing research tools ever developed. Over the past decades, businesses have adopted conjoint analysis for product design, pricing, brand valuation, intellectual property valuation, market segmentation, and so on. Beyond marketing, it has been applied to the fields of transportation, hospitality, automotive engineering, public health, psychology, and lawsuits. I have extensive experience with designing and deploying conjoint analyses. Contact me if you are looking for consulting help on conjoint analysis. Click here to check out a mobile friendly conjoint interface that I have developed.

* A choice-based conjoint analysis is sometimes referred to as a Discrete Choice Experiment, or DCE.

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