Publications

• Hu, Ye, Ming Chen, and Sam Hui (2022), "Sentiment Deviations in Responses to Movie Trailers across Social Media Platforms," Marketing Letters, 34, 463–481. https://doi.org/10.1007/s11002-022-09656-1
• Hu, Ye, Kitty Wang, Ming Chen, and Sam Hui (2021), “Herding among Retail Shoppers: The Case of Television Shopping Network,” Customer Needs and Solutions, 8 (1), 27-40.
• Ren, Charlotte, Ye Hu, and Tony Haitao Cui (2019), "Responses to Rival Exit: Product Variety, Market Expansion, and Preexisting Market Structure," Strategic Management Journal, 40 (2), 253-276. [Equal Authorship]
• Damangir, Sina, Rex Du, and Ye Hu (2018), "Uncovering Patterns of Product Co-Consideration: A Case Study of Online Vehicle Price Quote Request Data," Journal of Interactive Marketing, 42 (3), 1-17.
• Krieger, Abba, Leonard Lodish, and Ye Hu (2016), "An Integrated Procedure to Pretest and Select Advertising Campaigns for TV," Customer Needs and Solutions, 3 (2), 81-93.
• Du, Rex Yuxing, Ye Hu, and Sina Damangir (2015), "Leveraging Trends in Online Searches for Product Features in Market Response Modeling," Journal of Marketing, 79 (1), 29-43. (Best Paper at the American Marketing Association Advanced Research Techniques Forum 2014)
• Hu, Ye, Rex Yuxing Du, and Sina Damangir (2014), "Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data," Journal of Marketing Research, 51 (3) 300-319.
• Oh, Yun Kyung, Ye Hu, Xin Wang, William T. Robinson (2013), "How Do External Reference Prices Influence Online Gift Giving?" International Journal of Electronic Marketing and Retailing, 5 (4), 359-371.
• Ren, Charlotte R., Ye Hu, Yu Jeffrey Hu and Jerry Hausman (2011), "Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing," Management Science, 57 (6), 1009-1024.
• Hu, Ye, and Xinxin Li (2011), "Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews," Journal of Interactive Marketing, 25 (3), 123-133. [Equal Authorship]
• Lam, Son K., Michael Ahearne, Ye Hu, and Niels Schillewaert (2010), "Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective," Journal of Marketing, 74 (6), 128-146.
• Hu, Ye and Xin Wang (2010), "Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets," Journal of Retailing, 86 (2), 200-207.
• Wang, Xin and Ye Hu (2009), "The Effect of Experience on Internet Auction Bidding Dynamics," Marketing Letters, 20 (3), 245-261.
• Hu, Ye, Lenonard M. Lodish, Abba Krieger, and Babak Hayati (2009), "An Update of Real-World TV Advertising Tests," Journal of Advertising Research, 49 (2), 29-34.
• Hu, Ye, Leonard M. Lodish, and Abba Krieger (2007), "A Meta-Analysis of Real World TV Advertising Tests: A 15-Year Update," Journal of Advertising Research, 47(3), 341-353. (Journal of Advertising Research Best Paper of 2007)
• Bradlow, Eric, Ye Hu, and Teck Ho (2004b), "Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis," Journal of Marketing Research, 41 (4), 392-396.
• Bradlow, Eric, Ye Hu, and Teck Ho (2004a), "A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles," Journal of Marketing Research, 41 (4), 369-381. (Finalist, Paul E. Green Award 2005)